Make Decision, Not Dashboards

You don’t need another BI tool. You need a business brain.

We help companies operationalize their data through optimization, decision models, and intelligent automation — not just reports.

The Dashboard Trap

Most teams stop at visibility. They spend months building dashboards, but no one makes better decisions. We help you go further — from insight to action.

Dashboards tell you what happened. 🤷
We help you decide what to do next. 💡

Your data should be a steering wheel, not a rearview mirror.

What We Do Instead

We build systems that:

Make recommendations, not just observations.
Run optimizations, not just aggregations.
Simulate tradeoffs, not just plot trends.
Provide confidence in your next move.

How We Work

Understand your decision points:
We start with the business question, not the data.

Build practical decision models:
We combine operations research, optimization, and sequential analytics to deliver recommendations.

Integrate into your workflow:
Our solutions don’t sit in PowerPoints. They run in your business.

Read more about how we do it by checking out our blogs.

Use Cases We've Solved

🚗 Rebuilt global supply allocation engine — using Mixed-Integer Programming to optimize for profit, emissions, and market share. The result? 40,000 more vehicles produced and $390M in additional profit.

💰 Cracked the price-tariff-profit code — modeled tariff scenarios and price sensitivities to recommend the optimal vehicle price for each build, balancing margin with demand and compliance. No more guesswork.

🎯 Turned car ordering into a science — combined machine-learned demand forecasts with a Gurobi-backed optimizer to recommend regional build mixes. Delivered $64M in profit uplift while respecting plant and supply constraints.

🧠 Outsmarted inventory bloat — leveraged customer segmentation and dealer performance to guide accessory orders. Optimized $700M in stock, unlocking $42M in profit for slower-performing regions.

⏱ Predicted the future (for real) — deployed a deep learning model on 300M+ daily logistics data points to improve ETA forecasts. Powered by Azure, Spark, and TensorFlow; it’s real-time and scalable.

🧮 Shrank fleets without shrinking service — built a simulation platform to test ridehail strategies and AV deployment. Achieved 27% reduction in fleet size without compromising reliability.

🧭 Patented a route optimizer — created a dynamic programming algorithm for multimodal routing in public transit.

🔍 Made customers visible at scale — Built enterprise-scale platform to unify loyalty, purchase, and behavioral data into one intuitive tool. Delivered a modular UI, integrated APIs, and a scalable backend; transforming how marketing, strategy, and product teams understand and engage millions of customers.